Consulting Business

Our Specialties: Philosophy of the Sengoku (Warring States) Period and The Beauty of Japan
Since our establishment, we have consistently pursued the beauty of the formative arts of the Sengoku (Warring States) Period (1467 to 1615). Our aim is to convey its splendor to the world through the creation of works of art that transcend national and ethnic boundaries. We offer a wealth of expertise in research across the ideology, religion and history of the period.

We conduct extensive background research and information gathering prior to creating arts and craft pieces from the Sengoku Period. We achieve the highest level of historical accuracy by replicating the same methods and materials used at that time. Our stringent approach to pursue authenticity has been highly evaluated overseas.

We Pursue the Uniqueness of Japan’s History, Art and Culture
We provide comprehensive consulting services based on the themes of “the beauty of Japan” and “the beauty of the Sengoku Period”. We have cultivated our expertise over many years of extensive historical research and verification techniques, allied with our capabilities in planning and production of arts and crafts.

We offer a wide variety of services including creating ideas for commercial enterprises, business planning, product development, and assistance with design and overall marketing. We also produce sales events and live performances in Japan and overseas, that feature armor, paintings, ceramics and lacquerware of the Sengoku Period.

コンサル 事業 画像3
コンサル 事業 画像1
コンサル 事業 画像4

Consulting Business

Our Consulting Business is focused on three areas:
1.the “Beauty of the Sengoku Period”
2.Total Project Management and Implementation
3.the Development of Corporate Values and Business Plans

We provide a comprehensive consulting service on all aspects of the Sengoku Period. Our expertise is based on in-depth research to the point where we can advise on a wide variety of fields. These range from planning, design, and guidance for products to the supervision of model sculpting, overall product development management and seminar lecturing.

There is a common denominator between the world's leading brands and companies that deliver unique high-value added services. It is the attitude and utmost importance they place on telling the story of their products and services. With an original vision and our own multi-faceted perspective, we can present proposals to potential clients by looking at the stories and histories associated with a specific location.

Click to enquire
コンサル 代表略歴

Career Background: Sakakibara Yutaro, President, Kensin Co., Ltd.

  • Supervision of overall marketing activities at SECOM’s product planning division.
  • Enterprise consultant at Sanno Institute of Management, delivering solutions to major companies.
  • Founded Kensin Corporation in 1997. With the underlying theme of “battle”, Kensin established “ART OF WAR” as its brand and registered associated trademarks around the world in Japan, the European Union, USA, China, Korea, and other countries. The branding “Art-of-War” is based on the classic Chinese treatise, Art of War by Sun Tzu.

Our Passion: Pursuing Authenticity in Artifacts, Location and Substance

We are continually researching and working on projects with the aim of preserving and passing on the beauty and techniques of the Azuchi-Momoyama Period (1574–1600) for future generations. These projects include a collaboration with Kyoto Dyeing and Technical Federation to reproduce a Sengoku Period jinbaori, a surcoat that covers armor and a kosode, a garment with small wrist openings.

コンサル 陣羽織

Conveying the Beauty of Japanese Formative Arts to the World

Yutaro Sakakibara, president of Kensin delivered a lecture in St. Petersburg, Russia in 2019. He introduced traditional Japanese craftsmanship, its roots and his in-depth knowledge of Japanese art accumulated over many years of research. Mr. Sakakibara is active in widely disseminating this knowledge through lectures and interviews in Japan and around the world. Please contact us for lecture and seminar opportunities and media interviews.

コンサル 海外公演

The Importance of Story

Many top-ranking Japanese companies remain challenged when trying to market products and services. Some of the issues they face are:
“We have good products and are confident in their quality, so why aren’t they selling?”
“We offer a great service, but we can’t communicate it well.”
“It’s hard to convey our uniqueness when there are so many competitors.”

Japan’s manufacturing and service sectors are among the best in the world, but they are unable to effectively communicate their merits. We believe the reason is because the story behind the product or service is not properly presented to the consumer.

コンサル 物語つくりの重要性

The Keywords Cute and Beautiful Don’t Sell Products Anymore

In today’s consumer markets, competition is rife and companies can no longer rely on cute and beautiful products to differentiate themselves.

As a company, we have consistently pursued the concept of “battle”. To us, this represents the charming beauty of the formative arts that emerges from the ultimate functional beauty that can make the difference between life and death. With this solid concept in place, we provide products and services that will appeal to customers for a long time.

コンサル 競合について

Successes and Case Studies

コンサル 事例紹介 画像
コンサル 展示会画像
コンサル 展示会 事例

Certified in 2001 by the Japanese government as a business innovation company

We collaborated with Mr. Miura Kimiho, a highly-skilled craftsman of reproduction armor, to create a uniquely designed one-quarter scale replica of military armor. The item, was well received around the world as being representative of the beauty of the formative arts of the Sengoku Period. Mr. Miura was an advisor to the Association for the Research and Preservation of Japanese Helmets and Armor, an organization that has been highly-praised as a business for “cultural creation”. It was also certified in 2001 by the Japanese government as a business innovation company.

It is important to note that although armor has been partially preserved as weapons, it has rarely been accurately reproduced for fully-clothed figures. We are also concerned by the fact that most of the armor of famous military commanders have been lost and it is therefore difficult to imagine what they really might have looked like. We therefore started researching and creating armors to preserve the beauty of the Azuchi-Momoyama period for future generations. At the same time, we began creating accurately researched paintings of military commanders. This has led to us greatly influencing the current images of warriors such as Oda Nobunaga.


Consulting Business Examples

Our consulting services can be utilized across many types of products and services. Here are some examples:

• Bottle label designs for wine, whiskey, and sake.
• Design and creation of a teahouse that features pottery from the Sengoku Period.
• Guidance on interior design.
• Supervision and guidance on the creation of three-dimensional objects.Zen-themed promotions.

We can fully supervise projects, from creating the concept and theme to deciding the design, expression, color and shape of the product or service. We consult on matters related to the four seasons of Japan and Japanese art and history. Contact us for more information.


コンサル サンプル画像

Consulting Process

 Initial Contact

Contact us through our enquiry form to arrange an initial consultation.

 Discussing Potential Solutions

We will discuss the issues with you, and if necessary,
set up a project team to assist with problem-solving.


We will implement the proposed solution and
deal with any ongoing issues flexibly as the situation demands.

 Understanding Needs

Following the initial consultation, we will analyze your needs.
Visualizing the issues will help us to better understand what to propose.

 Agreeing a Detailed Solution

Please contact us with your questions

Please contact us with your questions

Please contact us with any questions, cost quotations or consulting requests.
Also, our FAQ section below answer basic questions.

If you have any questions , please feel free to contact us. We also accept consultations.


Click the Gallery button to see various arts and crafts and exhibits images.


Frequently Asked Questions

  • Q. What kind of consulting services do you offer?
  • Q. Do you charge for initial consultations?
  • Q. Why do you focus on the Sengoku Period?
  • Q. Can we discuss our requirements online?

Q. What kind of consulting services do you offer?

A. We consult across a diverse range of fields including, for example, project management for interior spaces, trade show participation planning, restaurants and bar concepts, and promotional activities.

Also, we offer comprehensive advice on creating corporate philosophies, building business plans, design projects and marketing. We offer help even on the simplest of matters. Contact us for more information.

Q. Do you charge for initial consultations?

A. We do not charge for initial consultations. Use our online mail form or e-mail us.

Q. Why do you focus on the Sengoku Period?

A. In the history of Japan, the Sengoku Period (Azuchi-Momoyama Period) was a period of explosive change and growth, especially in politics, military affairs and economics.With the arrival of the of the so-called Nanban western culture from abroad, changes in culture and art led to the creation of a revolutionary, unconventional form of beauty.It left a great legacy that will continue to have a tremendous impact on future generations in a wide range of fields, from Zen philosophy to tea ceremony, costume, painting, and architecture.

Our company pursues these underlying ideas and forms, and works to preserve them for the present and for the future.

With the “beauty of Japan” from the Sengoku Period, which was the pinnacle of beauty in Japanese history,we are engaged in consulting work with the aim of preserving universal ideas, colors, forms, designs, and concepts in the modern age.

Q. Can we discuss our requirements online?

A. Yes. We can teleconference on Zoom if it is difficult to meet in-person.While an in-person meeting is good to exchange information in greater depth and for us to offer better solutions, teleconferencing is available.

Company Profile

Name of Company KENSIN CO., LTD
Trade Mark ART OF WAR®
Date of Foundation February 18th, 1997
Address B1/F, Nihonbashi Yuwa Bldg., 3-3-8, Nihonbashihongoku-cho, Chuo-ku, Tokyo 103-0021, Japan
Telephone Number 03 (5299) 5617
Fax Number 03 (5299) 5618
President Sakakibara Yutaro
Capitalization JP¥10,000,000
Business Outline Original character licensing business, Consulting, OEM Manufacturing, Development and sales of in-house and licensed character toys and art crafts.
Trading Territories Japan, North America, East Asia, Europe, Middle East, etc.
Major Clients UBISOFT EMEA, Hakusensha Inc., Shueisha Inc., North Stars Pictures Inc., De Agostini Japan KK., Nippon Television Music Corporation, Maruzen Co., Ltd, Mitsukoshi Ltd., NHK Promotions Inc., Shogakukan Inc., Togyoku Doll Co., Ltd., Yoshitoku Co., Ltd., Media Factory Inc., Capcom Co., Ltd., Business Association Inc., eBay Inc., Warner Entertainment Japan Inc., Tsuburaya Productions Co., Ltd., Daiei Film Co., Ltd., Sammy Corporation, Konami Corporation, Yuke’s Co., Ltd., Cave Interactive Co., Ltd., Takeshobo Co., Ltd., ZenWorks Co., Ltd., Licensing International Japan, Tokyo Otaku Mode Inc.


≪営業時間≫          火曜日~土曜日(定休日:日、月、祝日) 10:00~18:00
Business Hours        10:00~18:00 (Tuesday- Saturday)

≪アクセス 最寄り駅≫     JR神田駅 南口より徒歩3分  /  地下鉄 銀座線 三越前駅(A8)より徒歩5分

Nearest Stations
-Kanda Station JR Yamanote Line (3 minute walk from South Exit)
-Mitsukoshimae Station Tokyo Metro Ginza Line (5 minute walk from A8 exit)
-Shin-Nihonbashi Station JR Sobu Line