History

Timeline

1997
Febuary,1997

Established the world’s first retail store specializing in character figures, that specialize only in high-priced art and craft items

Established the brand, ART OF WAR™, a name that takes its inspiration from the title of the classic Chinese treatise, Art of War by Sun Tzu.

ART OF WAR™ is registered as a trademark in Japan, the EU, USA, China, Korea, and other countries.

When the company was established, we started out as the world’s largest maker of made-to-order garage kit figures based on licensed content from companies such as Hakusensha, Tsuburaya Productions, Time Warner Entertainment, and Capcom.

Our showroom was designed by a leading architect who mainly specializes with commercial architecture projects such as jewelry stores

1998
1998

Representing the creative beauty of the formative arts of the Sengoku Period

We collaborated with Mr. Hiromichi Miura, an advisor to The Association for the Research and Preservation of Japanese Helmets and Armor, to create a uniquely designed one-quarter scale replica of military armor. The item, was well received around the world as being representative of the beauty of the formative arts of the Sengoku Period

 

New Challenges
We are reproducing the world-renowned beauty of armor from the Sengoku Period. It is important to note that although armor has been partially preserved as weapons, it has rarely been accurately reproduced as fully-clothed figures. What concerns us is that most of the armor of famous military commanders have been lost, so it is difficult to imagine what they really might have looked like. We therefore started researching and creating armors to preserve the beauty of the Azuchi-Momoyama period for future generations

2001
2001

We were certified as a management innovation company by the Japanese government in 2001 in recognition of our reputation as a cultural creation business

2001image

We planned and produced faithful reproductions of “Uesugi Kensin (Mogami Dogusoku )”, Sanada Yukimura (Buddha Dogusoku )”, “Oda Nobunaga” statues using the same materials and manufacturing methods as the actual armor of the time. We achieved this through intensive discussion with various parties and analysing what the production process would have been

2002
2002

Relocated office to Ginza. Opened our showroom

2003
2003

Worked on the 1/4 size statues of military commanders: Oda Nobunaga, Sanada Yukimura, and Date Masamune

2003

Reproduced a Sengoku Period jinbaori, a surcoat that covers armor, and kosode, a garment with small wrist openings, with the Kyoto Dyeing and Technical Federation

Uesugi Kenshin’s kosode with a gold and brown nuriwaki painting

2004
2004

Began planning and production of urushi lacquerware to reproduce drinking vessels from the Sengoku Period

 

Top: Began production of Uesugi Kenshin’s sake cup and bottle
Bottom: Began production of Setoguro, Kizeto, Shino, Karatsu, and other Japanese pottery art representative of the Azuchi-Momoyama Period

2004

Began supervision on painting of military commanders


Top: Military commander Sanada Yukimurapainted by Takano Haruo

Bottom: Military commander Oda Nobunaga painted by Takano Haruo

2005
2005

Completed 1/2 scale reproduction of armor sets “Kuroda Nagamasa’s large buffalo-width peach-shaped helmet and complete set of Gusoku” and “Oda Nobunaga’s Nanban helmet”

Based on thorough research, this is the world’s first accurate reproduction in 1/2 scale

2006
2006

Held exhibitions entitled “The Beauty of Azuchi-Momoyama Period” throughout Japan to showcase the two and three dimensional aesthetic form of arts and crafts from that period

コンサル 展示会 事例

2007
2007

Exhibited at Tokyo Gift Show to show the beauty of statues, paintings, lacquerware and pottery from the Azuchi-Momoyama Period

ギフトショー

 

 

2007

Produced Japan’s first authentic Historical Figure series

 

2007

Held the first Buddhist Sculpture Exhibition at the Maruzen Marunouchi Main Store. Since then, it has been regularly held more than eleven times

2007

Started an artist brand management division

(C)原哲夫
© Hara Tetsuo

Started planning and production of original Buddhist statues designed by Hara Tetsuo – the illustrator of the manga, Fist of the North Star, and other titles – and production of paintings, hanging scrolls and drinking vessels

2007

Held Art of Azuchi-Momoyama Period exhibition at Mitsukoshi Hiroshima Department Store

2007

Held Art of Toya Katsutoshi and Azuchi-Momoyama Period exhibition in Maruzen Nihonbashi Store

2008
2008

Created a limited edition of thirty 1/1 scale Ken-oh and “Naoe Kanetsugu, helmets using the same traditional techniques as real helmets

 

We utilized the original traditional Japanese process of laminating real iron, beating it out by hand, and forming the shape. The helmets were also decorated with various authentic materials such as leather, wood, and stone

© Buronson, Hara Tetsuo / NSP 1983, Copyright License HIA-408 Fist of the North Star

© Ryu Keiichiro, Hara Tetsuo, Aso Mio / NSP 1990, Copyright License HID-609 Hana no Keiji

2008

Relocated office and showroom to Mitsukoshimae/Nihonbashi

2008

Created a new series of original Buddhist statues entitled BuddhismArt

 

2009
2009

Held Toya Katsutoshi’s Paintings of Military Commanders from Sengoku Period exhibition at the Art Gallery, Matsuya Ginza Department Store

2009

Held Art of Katsutoshi Toya Katsutoshi and Azuchi-Momoyama Periodexhibition at the Art Gallery, Daimaru Tokyo Department Store

2011
2011

Exhibited at 1st Licensing Japan

Launched original character brand SAMURAI ANIMALS

Began creating our own character brand and promoting it through licensing

2012
2012

Exhibited at 2nd Licensing Japan

以降、全てのライセンシングジャパンに出展

We have exhibited at every Licensing Japan trade show

2013
2013

Exhibited SAMURAI ANIMALS at Tokyo Gift Show

 

2015
2015

Nominated at the 2015 LIMA International Licensing Awards as one of six finalists in the 2015 Best Character or Toy Brand Program of the Year category

AMURAI ANIMALS™, was nominated as one of six finalists in the 2015 Best Character or Toy Brand Program of the Year category, alongside world-famous properties from licensors such as Marvel Entertainment/Walt Disney Company, Hasbro and Sanrio

2015

Established Atelier Kensin and created a limited edition of fifty 1/4 scale statues of military commanders

Left: Oda Nobunaga statue(Nanban Dogusoku)

Right: Sanada Yukimura statue(Buddha Dogusoku)

 

2016
2016

Exhibited military commanders statues at Maruzen Marunouchi Main Store, Osaka Takashimaya Department Store Art Gallery, and other locations

Exhibited at the art gallery, Takashimaya Department Store, Osaka

 

2016

Released the latest work in the 1/4th scale “Masamune Date” Warlord Statue with Kuro-urushi Gomaidou Gusoku”.

 

2018
2018

Exhibited at Licensing Expo Japan 2018

 

2018

Exhibited at Licensing Expo China 2018

2018

Exhibited at Japan Content Showcase 2018

2019
2019

Delivered a lecture in St. Petersburg, Russia

 

2020
2020

Donated a Statue of Date Masamune to Zuihoden, the mausoleum complex and resting place of the Date Clan in Sendai, his hometown

The statue is currently on display at the Zuihoden Museum

October, 2020

Exhibited at 10th Licensing Japan

 

2021
April, 2021

Exhibited at  11th Licensing Japan

September 2021

Exhibited at The Great Berserk Exhibition Tokyo

We presented our three dimensional products and sold art of war’s goods.

Later, We displayed our product at the Great Berserk Exhibition in five different locations in Japan.

2025
May 2025

We will exhibit at Licensing Expo LA 2025.

Company Profile

Name of CompanyKENSIN CO., LTD.
Trade MarkART OF WAR®
Date of FoundationFebruary 18th, 1997
AddressB1/F, Nihonbashi Yuwa Bldg., 3-3-8, Nihonbashihongoku-cho, Chuo-ku, Tokyo 103-0021, Japan
Telephone Number03 (5299) 5617
Fax Number03 (5299) 5618
PresidentSakakibara Yutaro
CapitalizationJP¥10,000,000
Business OutlineOriginal character licensing business, Consulting, OEM Manufacturing, Development and sales of in-house and licensed character toys and art crafts.
Trading TerritoriesJapan, North America, East Asia, Europe, Middle East, etc.
Major ClientsUBISOFT  EMEA, Hakusensha Inc., Shueisha Inc., North Stars Pictures Inc., De Agostini Japan KK., Nippon Television Music Corporation, Maruzen Co., Ltd, Mitsukoshi Ltd., NHK Promotions Inc., Shogakukan Inc., Togyoku Doll Co., Ltd., Yoshitoku Co., Ltd., Media Factory Inc., Capcom Co., Ltd., Business Association Amazon.com. Inc., eBay Inc., Warner Entertainment Japan Inc., Tsuburaya Productions Co., Ltd., Daiei Film Co., Ltd., Sammy Corporation, Konami Corporation, Yuke’s Co., Ltd., Cave Interactive Co., Ltd., Takeshobo Co., Ltd., ZenWorks Co., Ltd., Licensing International Japan, Tokyo Otaku Mode Inc.